Case Study

Canadian Tire: Expansion to unites States

By Saeed Karimabadi Executive Summary: Canadian Tire Corporation (CTC), with 495 dealer-owned Canadian Tire stores, 436 FGL Sports banner stores, 297 gasoline outlets, and 383 Mark’s stores, is one of Canada’s largest and most iconic retailers. While CTC’s core business is Retail with Canadian Tire Retail (CTR) as its core platform, the generational shift CTC […]

Case Study

Travel Time Measurement Systems

Introduction: With laws requiring motorists to use hands-free communication devices, an increasing number of vehicles are equipped with Bluetooth™ technology. Copmany is proposing a system comprised of detectors installed along the road or highway. This system detects vehicles that are equipped with Bluetooth™ technology. Vehicles are detected totally anonymously, and data are generated on their average […]

Case Study

Jill’s Table: Digitizing a retail legacy

Saeed wrote this case analysis as marketing course practice. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. Introduction Jill’s table is a small business located in London Ontario focused on kitchenware and specialty food. During the years, Jill Wilcox, the owner of the Jill’s Table has been […]

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