By Saeed Karimabadi Executive Summary: Canadian Tire Corporation (CTC), with 495 dealer-owned Canadian Tire stores, 436 FGL Sports banner stores, 297 gasoline outlets, and 383 Mark’s stores, is one of Canada’s largest and most iconic retailers. While CTC’s core business is Retail with Canadian Tire Retail (CTR) as its core platform, the generational shift CTC […]

Introduction: With laws requiring motorists to use hands-free communication devices, an increasing number of vehicles are equipped with Bluetooth™ technology. Copmany is proposing a system comprised of detectors installed along the road or highway. This system detects vehicles that are equipped with Bluetooth™ technology. Vehicles are detected totally anonymously, and data are generated on their average […]

Saeed wrote this case analysis as a marketing course practice. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. Introduction Jill’s table is a small business located in London Ontario focused on kitchenware and specialty food. During the years, Jill Wilcox, the owner of the Jill’s Table has […]

Executive Summary Tata Nano was the cheapest car in India and also in the world. It is sold in India around 2,500 dollars. It was manufactured by Tata Motor Limited, the largest automobile company in India. The car was designed to become a “People’s car” which is affordable by almost everybody. Tata Nano first launched […]

This is my marketing case study and the purpose of this case study was to analyse and find out the best marketing decisions for Victorinox (the owner of swiss army brand). -Saeed Introduction In 2005, Victorinox, the manufacturer of the famous Swiss Army Knives acquired its main competitor, Wenger S.A. The acquisition also included Wenger’s […]